☆☆☆☆☆ 5/5

What Rich Clients Want

Elite service to clients is a mystery no more; it’s a process. Learn how to become indispensable to clients (whether they are rich or not) from the Fortis secrets being revealed.

“I am the CEO of Edgeworth Security (a company partly owned by an Ultra-High Net Worth individual). I am also the Chief of Staff to the same individual. We travel all over the country for various reasons. I recently read What Rich Clients Want and learned some things that I will immediately implement at Edgeworth as we mainly service the same types of clients. Chapter 10 was great! I love the idea of identifying characteristics that make a good employee and only hiring folks that have the majority of the characteristics identified. I am going to make What Rich Clients Want a mandatory read at my company.”

“Mr. Foy is obviously a leader who has been in the trenches managing the ups and downs of running a growing company. He also demonstrates that his business is and serves the best. I loved the helpful illustrations peppered throughout this very accessible book. I've encouraged folks on our team to read this book. No matter what field or industry you are in, this book provides transferable wisdom on how to serve clients and create an intentional work culture of excellence.”

Nathan Foy is founder and CEO of Fortis, nine-time Inc. Magazine honoree as one of America’s fastest-growing companies. Fortis provides over 25,000 private, secure trips in 114 countries per year to clientele worth more than half a trillion dollars. These clients routinely rank Fortis on Gallup surveys as best in the industry. With offices in Greenville, South Carolina, and Hong Kong, Fortis offers ground transportation to more private jet owners than any other service in the world.

Nathan’s first book, What Rich Clients Want (But Won’t Tell You), translates the Fortis experience into a replicable, scalable business model any service provider can recreate. Nathan lives in Greenville with his wife Pam and their four children.

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